OTT Services and the Rise of Free Streaming

These days, OTT services are receiving a lot of love from users.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT refers to services that deliver various types of content through the internet.

Netflix, Watcha, and TVING are 대표 examples.

Compared to cable television, viewers can select content whenever they want.

Multiple reasons explain the rapid growth of OTT services.

One reason is that a wide variety of genres are available in one platform.

Users can pick movies, dramas, or shows according to their interests.

In addition, OTT is cheaper than conventional subscription TV.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

Recently, increasing subscription prices have caused 부담 for many users.

Because of this, interest in free streaming services is growing.

Advertising-based services provide content at no charge.

This is especially attractive to users who care about budget.

FAST services are becoming popular as ad-supported alternatives.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

FAST is seen as a future growth engine in a slowing TV industry.

Free streaming’s strongest point is that users don’t need to pay.

Another plus is the wide range of available programs.

On the downside, ads interrupt viewing experiences.

In addition, the quality can be inferior to premium platforms.

In the future, both OTT and free streaming services will read more continue to evolve.

Advertising-supported services will likely attract more viewers.

Being able to watch without cost is highly appealing.

In conclusion, combining premium OTT quality with free access matters.

Using both strengths together gives consumers more satisfaction.

I look forward to seeing how the streaming industry develops in the future.